Social Communications commission

SOCIAL COMMUNICATIONS COMMISSION
Diocese: Kasesese, P.O. Box 75 Kasese
Responsible Person: Fr. Sunday Augustine Masereka
Contacts: 00256 (0)774 408 257, kasesecommunication@yahoo.com augustinesunday@yahoo.co.uk

Assistant Secretary: Kaheeru Rosemary, +256(0) 703 776 812, rosekaheeru@gmail.com
Introduction: Among other commissions, the communication commission existed at the beginning of the diocese of Kasese in 1989. The chairpersons and secretaries of communication in the 10 parishes form the diocesan Communication Commission. The commission following the church directives has tried to do the following:
Vision: A Communication Commission which promotes the use of Media in evangelizing of the whole person: spiritually, economically, politically and socially.
Mission: We are a Diocesan Communication Department of the diocese of Kasese that promotes pastoral activities to all the people through the available means of communication
Major Activities
1. Meetings
2. Producing quarterly newsletter
3. Disseminating the diocesan, national and international information to the people concerned: Parishes, Priests, Catechist, lay faithful and individuals.
4. Writing projects.
5. Lenten Alms giving.
6. Running a Radio Station.
7. Managing a Public Address System.
8. Managing a Recording Station:
Mission: To evangelize the whole person; spiritually, morally, economically, politically and emotionally.
Objectives
• Avail the truth to the listener
• To correctly inform the listener of what he/she ought to hear
• To entertain the listener in a modest way.
• To help the Diocese sustain itself
• To create some employment where possible
• To form the listener according to Gods will
• To prudently counteract the half truth and naked liars
9. Managing a Diocesan – website
10. Capacity building/ trainings
Strengths
 Owing more than one means of communication.
 Capacity Building /training.
 Creation of Listeners Groups (Radio)

Opportunities
 High number of Catholic in the Diocese.
 Only Catholic Media (Radio) in the District.
 Catholic media houses in the country.
Weaknesses
 Catholic teaching and Modernization.
 Internal critics/Rumours
Challenges
1. Luck of funds.
2. Poor reading culture.
3. Collection of newsletter sales/Debtors
4. Some people like free services.
5. Political parties and Media objectively.
6. Managing corruption which is in business
Future Plan and Challenges
1. Radio Evangelization: To strongly use the radio for Evangelization.
2. Multi-Media: Slowly building a media house/Multi-Media.
3. Training personnel: To continue training more personnel.
4. Administration house: We plan to build an administration house.
5. Opening more business centers.
Media Institution with whom there is regular collaboration
Personnel:
The ordinary has always appointed a person responsible for the commission and has been a priest. There is establishment of communications committees from the diocesan level to the local church. Only that from the beginning the communications coordinator has been alone in the office. It’s only by recent (2007) that there is the assistant secretary.
Duties of the Coordinator/Secretary
• Chair the social communications commission of Kasese Diocese
• Manage the day to day operations of the social communications office
• Implement the decisions of the social communications commission of Kasese Diocese
• Represent the diocese on the national commission of the Uganda Episcopal conference
• To cooperate with the national communications commission, national catholic institutions and the international media associations through correspondences and personal contact
• Screen all social communications project requests in the Diocese
• Organize training courses for the parish information coordinators in conjunction with the social communications commission of Kasese diocese
• To be a public relations officer for Kasese Diocese

Assistant Secretary
1. The assistant secretary works hand in hand with the coordinator/secretary social communications diocese of Kasese
2. The assistant secretary is responsible for all secretarial work assigned by the coordinator/secretary
3. The assistant secretary is responsible for typing and arranging the newsletter-The Guide, Omusondolya
4. The assistant secretary is responsible for the sales of the Newsletter in coordination with the coordinator/secretary and the Diocesan financial administrator
5. The assistant secretary receives and gives out newsletters and magazines from out side
6. The assistant secretary is responsible for all the posts in the office of communication
7. When the secretary/coordinator is absent the assistant secretary signs letters on his behalf.

Conclusion: Communication department is growing: the Radio Station, newsletter, Public address system, recording studio and the shop are the major projects of the department.
The faithful are now aware of the existence and importance of the department. We have been sensitizing the people through training in using modem means of communication as tools of Evangelization.

REPORT FOR THE SOCIAL COMMUNICATIONS WEEK 2016
FOR THE PERIOD MAY 2015 – APRIL 2016 . Venue: Moroto Diocese. Date: 19th to 24 April

Diocese / Media House / Ecclesiastical Province (as applicable): Diocese of Kasese
Physical Address:: Kasese
Postal Address: P.O.Box 75 Kasese
Responsible Person: Fr. Sunday Augustine Masereka
Phone(s): +256(0)774 408 257
Email: kasesecommunication@yahoo.com,
augustinesunday@yahoo.co.uk

Identity, vision, mission of the institution

Vision: A Communication Commission which promotes the use of Media in evangelizing of the whole person: spiritually, economically, politically and socially.
Mission: We are a Diocesan Communications Department of the diocese of Kasese that promotes pastoral activities to all the people through the available means of communication.

Highlights or major activities/events in the institution (May 2015 – April 2016):
1. Meetings and Seminars
2. Capacity building/ trainings:
(a) One staff graduated in business administration.
( b) Three are graduating in June, two of them with BA in communication and one in BA marketing. One staff member is finishing Masters in Marketing.
(c) Meanwhile the office has a scholarship of some little money.
(d) The Radio station shall contribute 12milion shillings for the training of a priest and contributing 1.5 million for the training of seminarians.
3. Disseminating the diocesan, national and international information to the people concerned: Parishes, Priests, Catechists, lay faithful, institutions and individuals.
4. Writing projects.
5. Managing a Radio Station:
a) Provided public address system to priests’ ordination, way of the cross, etc.
b) Running two small shops and radio canteen
c) Lenten Alms giving
d) Managing a Public Address System
e) Managing a Recording studio
f) Managing Video production
g) Activated the diocesan Website- www.kasesediocese.org
h) Managing a Noah Car for hiring
6. Installed wireless internet to the diocesan offices and radio station
7. Creation of a SACCO with shares of about 26,000,000 Million shillings
8. Covering the Ordination of the new bishop of Hoima.
9. Securing Ipads for news, programming and administration
10. We covered the visit of the Pope to Uganda

SWOT Analysis

Strengths
• Having more than one means of communication
• Capacity Building /training
• Existence of 23 listeners groups (Radio)
• Catholic Media Houses in the Country
• Meeting the target for the annual financial budget(Radio)
Weaknesses
• Some management challenges.
• Not able to support all the trainees
• Managing of the groups is not an easy task.
• Lack of strong cooperation among catholic media houses and institutions
• High expenditure, especially technical( Radio)
Opportunities
• High number of Catholics in the Diocese
• Only Catholic Media (Radio) in the District.
• Other Catholic media houses in the country.
• Trust in the catholic Church

Challenges
• Catholics asking for free services
• Maintaining catholic moral teachings
• Lack of some co-operation
• Not measuring to the trust they have in us

Learnt Lessons for sharing
1. Innovative and creativity are very necessary
2. We need a joint effort to address our issues to Uganda Communication Commission
3. Involving priests and nuns in the communication activities
4. Involve people to own the communication projects.
5. Focus on Self sustainability

Future Plans (outline
)
1. Strengthen Evangelization through the radio, especially against domestic violence, promotion of family rosary and Devine mercy promotion.
2. Multi-Media: Slowly building a media house
3. Training: To continue training more personnel
4. Training parish secretaries
5. Administration house: We plan to build an administration house- Long term
6. Renovation of the radio studio
7. Create a reserve fund(SACCO)
8. Buying a projector
9. To establish a mass media training school- Long term
Media institutions with whom there is regular collaboration:
We are in touch with the World Catholic News Agency, world seen from Rome (ZENIT) and AMECEA Newsletter.
Locally, Mbarara Arch diocese communication office, Hoima Diocese, Fort portal Diocese and the National office.

List of staff
 Two people in communication office (The co-ordinator and the secretary)
 Twenty staff at the radio
 10 staff in other projects (Shops, Canteen, PAS, Recording Studio, Video production, etc.
 Thirty Chairpersons and communicators from Parishes